For every brand, there is an equal and opposite brand.
Each market category becomes a two-or-more horserace to the top. Think Coke-Pepsi, Xbox-Nintendo-Sony, even Facebook-MySpace. Two or more brands enter, one must win.
What’s the one thing you do better than your competitors? In what ways can you take that trait and differentiate your brand to victory?
We’ve got a lot of excitement brewing over the next month and can’t wait to share it all with you!
This is a a fantastic short documentary about iconic designer, Michael Wolff of Wolff Olins fame, whose insights on curiosity and appreciation as a central gateway to creativity resonate deeply with our own creative principles.
Read more here.
Be first to market. Otherwise, some other brand will steal all your thunder.
This is a nicely shot video advertising a group show a couple of months ago. Reverting to Type “showcased the work of twenty contemporary letterpress practitioners from around the world.”
My wife’s grandfather Horner Shelton is the type of man you can only aspire to be. A respected member of the Waco community, successful businessman, and the optimal example of what it means to be a “family man.” The amazing character of this man is a testament to his work ethic, strong faith, and kind heartedness.
“Papa” has been a role model to me ever since I met him almost 6 years ago. He is an amazing storyteller. Every time I’m around him, I’ll ask him about his past. My favorite topics include old war stories, life during the great depression, and of course… baseball.
His old gloves have always been so inspiring to me. Just looking at them I get a sense of who he is. Every scratch, wrinkle and blemish has a story. Such a rich history. These gloves are a perfect metaphor for a man who has lived such an accomplished life.
As a gift, I recently photographed and framed his gloves and newspaper clippings.
Love you Papa.
Author Steven Johnson with a stellar TED talk on the origin of ideas. 18 minutes long, but worth every second.
My favorite insight from the whole presentation: “Chance favors the connected mind.”
An idea is a network — the “liquid network”
Good thinking needs lots of different ideas, backgrounds, interests
Ideas are often stitched together to create something new
Don’t be afraid to share the mistakes, the noise, the errors
The slow “hunch” reality vs. the “eureka” myth
Great ideas “fade into view” over long periods of time
Connecting ideas is more vital than protecting ideas
Chance favors the connected mind
Love em or hate em, Crispin Porter is one of the most successful ad agencies of the modern era — hell, of ANY era.
Their combination of “hoopla” mentality plus unexpected, evocative marketing ideas has worked like magic for years. They have a simple, yet audacious goal: to make their clients famous. Since day one, they’ve done just that — for good or for bad.
To understand the agency’s culture, a good place to start is their employee handbook. It’s chock full of inspiration and insights for everybody who’s ever even sniffed a thought about marketing.
When most people think of advertising they think of magazine ads, television commercials and billboards. We think it’s anything that makes our clients famous.
Ideas do die here. On every account. In every department. Great, groundbreaking ideas die horribly sad deaths. But what makes us better than most is our ability to go back to the well and come up with more, better and even greater ideas.
We don’t talk about it, or have a meeting about it, or e-mail each other about it if we’re not going to do it. Brilliant thinking not executed is literally worthless. People who do things are the people who change the world. You are in the game here. There are no sidelines.
Yesterday from noon to 6, I was honored to be in the same room as some of the best thinkers in the world. Artists, Musicians, Actors, Playwrights, Designers, and even Chefs all came together in the name of Creativity.
Storytelling was a huge theme throughout the event. We heard childhood stories of determination, perseverance, hardship, humor, and triumph. Chef Linton Hopkins summed it up saying, “ Finding creativity is like finding good ingredients… it’s all about where we’ve come from.”
The whole event was incredibly inspiring. My favorite part was the “after-party” where we got to eat Chef Hopkins’ appetizers, drink high gravity beer, and rub elbows with all the speakers.
I took over 5 pages of notes, but here are some gems:
“Be in the flow” — India Arie
“1. Pray 2. Listen 3. Write” — India Arie
“Creativity is the wiggle room between the rules.” — Victoria Rowell
“Characteristics of creativity may be seen as bizarre or different.” — Bonnie Cramond
“Humor makes us Human.” — Michael Ouweleen
“All markets function like online dating sites…” — Sally Hogshead
“Don’t suffocate stupid ideas based on fear” — Armin Vit
“Think stupid.” — Armin Vit
“Before creativity, you must learn craft.” — Chef Linton Hopkins
Evan Leavitt and I headed up to Rabun County on Friday to shoot rustic landscape’s for whiskey client ASW. Check out Evan’s graphex camera from the 1940’s!!!
If you ever make it out that way, be sure and eat at Zeppelin’s bar and grill in Clayton, GA. Good burgers, tunes, & beer!